With direct mail, your message is guaranteed to reach your target audience. The internet is full of marketing messages, and businesses have to compete for Google rankings. This may not seem like a good thing, but it is quite the opposite! With fewer brands sending mail, your direct mailer has a better chance of standing out. Mail reaches people of all ages and demographics, unlike email or social media channels, which may not be used by or are easily accessible to your entire audience.ĭirect mail is less common because businesses are scaling back their physical marketing efforts in favor of digital marketing. By activating multiple senses with direct mail, your recipients are more likely to engage with your message.Įveryone checks the mail, and because of that, direct mail reaches a larger audience than other forms of direct marketing. These visual reminders finally prompt them to visit the store and use the coupon. The recipient puts the magnet on their fridge and is reminded of their offer daily. For example, a business sends a mail piece with a coupon that doubles as a fridge magnet. Incorporating coupons, digital integrations, and strong CTAs are all effective ways to boost response with direct mail. A research study conducted by Epsilon found that 73% of consumers prefer direct mail as an advertising method because they can read the information at their convenience.ĭirect mail has the power to take advantage of the human senses to create experiences that boost audience interaction. Sending a personalized mailer can also evoke an emotional response greater than other forms of direct marketing. With a stronger return than any other channel, direct mail is proven to be an effective marketing solution.ĭirect mail is tangible, and in a digital world, each piece of mail is exciting and unforgettable. Mail is still an effective component of your marketing campaigns. This outperforms all other marketing mediums, including paid search and social media marketing, with an average ROI of 88% and 81%, respectively. They found that letter-sized envelopes sent to prospect lists have the highest average ROI of 112%. According to the findings from the 2021 Association of National Advertisers Response Rate Report, the average ROI of direct mail ranges from 85% to 112%, depending on the mail format. Post Press Specialties provides state-of-the-art mailing services that make it easy and affordable to create and process business-building direct mail campaigns. In terms of ROI, direct mail is unmatched. Direct Mail Solutions is a full-service direct mail and fulfillment company located in Richmond, Virginia. Why is one of the oldest forms of marketing still so powerful today? Keep reading to learn why direct mail is a powerful tool to integrate into your marketing strategy.ĭespite being in an increasingly digital world, direct mail is one of the most effective forms of marketing. Companies can speak directly to their target audience by mailing postcards, letters, catalogs, or other printed materials.ĭirect mail is used to engage consumers with an attention-grabbing design, concise text, and a clear call to action that encourages them to interact with a brand. Generate response by marketing products and services with a time-proven, cost-effective medium that puts your brand and message in the hands of your intended. Our experienced and flexible team will help you with all aspects of your mailing, including advice on postal regulations, ideas to help make your mailings more efficient to produce, and providing print buying services so your direct mail production can be handled all under one roof.Direct mail marketing is any form of physical communication that is delivered to a prospect’s or customer’s mailbox with the intent to gain their business. That means you’re getting the lowest possible postage rate. We have 6 comminglers on site and can clear 14-16 million pieces of mail/week, 7 days a week. We have the tools to save you more money. When incorporated as part of a multi-touch. We pride ourselves on fast turn-around while maintaining the highest quality and accuracy. Direct mail has proven to be a consistently effective marketing tool despite the rise of online marketing. We specialize in a wide variety of formats, from large volumes to highly personalized match mailings. Its where experience and commitment matter. With 13 laser and inkjet printers, and 28 inserters/binders/sorters, we can process on average 12-14 million direct mail packages a week. Direct mail is a powerful marketing tool for financial institutions wanting to connect with customers and prospects. So give us a call and let’s get started! We’re pretty sure you’ll still be a client in twenty years.
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